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We wrote it, and the verses I'm talking/ rapping and then on the hook I'm singing. He said, 'My big announcement is that on March 26, my first single is coming out and it's called 'Boyfriend.' The song, it's basically I'm talking to this girl, if I was your boyfriend, I would never let you go. On March 1, 2012, Bieber was featured as a guest on The Ellen DeGeneres Show, where he announced that the song would be officially released on March 26. Levy also commented on the track, and described it as 'definitely edgier, it's more grown-up, it's more developed and it's sexier.' Prior to the song's release, it had been previewed by several industry insiders, including radio host Mick Lee of WZFT, who said that the song was 'so much different than his previous music. At first I didn't know what to expect because he's super young, but dude can write.' Posner said that people would 'flip' over the beat and that radio stations would want to play the song. During an interview with radio DJ Bootleg Kev, Posner revealed that he was impressed with Bieber's work ethic, and further commented, 'he's super talented. 'Boyfriend' was written by Bieber, Michael Posner, Mason D. He later spoke to MTV News and revealed that Believe would surprise people in different ways, since it musically is a departure from his previous works. In late 2011, Bieber confirmed to radio network Capital FM that he was recording material for his third studio album, which was originally going to be released in early 2012. And the other thing is somebody that's willing to not try to make something that succeeds within the matrix of what pop music is now, but makes something that moves that matrix to where it is, and Justin was willing to take that leap with me.' 'Because I'm an artist myself, I can be pretty selective on who I produce for and who I make beats for and really what I'm looking for is an amazing vocalist, somebody that can sing better than I can.

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Another remix of 'Boyfriend' features 2 Chainz, Mac Miller and Asher Roth. The rapping duo Ying Yang Twins also released a remixed version of the track with new verses added. As part of promotion for the song, Bieber performed 'Boyfriend' in a number of live appearances, including at the second-season finale of The Voice, and at the 2012 Billboard Music Awards. Released on May 3, 2012, the video broke the VEVO record for having the most views in a 24-hour period with 8.00 million, later bested by One Direction's ' Live While We're Young' (8.24 million). Island Records initially commissioned a music video to be directed by Colin Tilley however, the video was later scrapped and re-shot with Director X. It also debuted at number one in Canada and number two in the United Kingdom. The song has the sixth-highest-ever debut digital sales week in the United States and has also charted at number 9 on the Pop Songs component chart. 'Boyfriend' was a commercial success, debuting at number two on the Billboard Hot 100 after selling a total of 521,000 digital units of the single. However, critics dismissed the lyrics as immature and silly. The instrumentation is kept in a lower sound to highlight Bieber's vocals. Musically, 'Boyfriend' is an R&B influenced song that features pop beats reminiscent of American record producer Pharrell Williams and boy band 'N Sync. The cover art was revealed on March 19, 2012.

The song was announced as a single on the same day, and was released on March 26, 2012. A snippet of 'Boyfriend' was previewed on The Ellen DeGeneres Show on March 1, 2012, Bieber's 18th birthday. Bieber explained that the track would surprise people in different ways, since it is a musical departure from his previous material. ' Boyfriend' is a song by Canadian singer Justin Bieber, taken from his third studio album Believe (2012).

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